Presenter: Shaun Hopkins
Having difficulty filling your classes? Need to improve the marketing of your training? In this session, you will learn dozens of practical tips on how to promote your training, the four keys to marketing success and how to create a marketing plan. Learn how to align your training with the priorities of your company, to differentiate your courses from the competition and how to build lasting relationships with your internal customers. This session is ideal for both in-house training professionals and external consultants who want to learn how to demonstrate the value of training to their customers.
Location: The Centre Club
Tuesday, March 16, 2010
11:30 AM to 12:00 PM: Networking
12:00 PM to 12:15 PM: Lunch is served
12:15 PM to 12:30 PM: Chapter announcements and introductions
12:30 PM to 2:00 PM: Session
Registration Costs
Members: $20.00
Guests: $30.00
Cost includes lunch.
Session Objectives:
1. Create alignment between training and the company's mission and goals.
2. Select the promotional techniques for your marketing campaigns.
3. Write persuasive hooks in your marketing materials.
4. Build positive working relationships with your customers.
5. Write a marketing plan for your training services.
Presenter Bio:
Shaun Hopkins is the President of Shaun Hopkins Seminars Ltd. During his 25 year career in the field of human resource development, Shaun has held progressively senior positions in banking, non-profit and management consulting. Shaun Hopkins Seminars specializes in designing and delivering customized management training solutions to clients such as, The Home Depot, CertainTeed Corporation, Chick-fil-A, First Solar and the Government of Canada. Shaun has conducted over 1000 workshops in Canada, USA, Europe, and the Middle East. Shaun is committed to providing his clients with practical skills to help them increase their personal and professional effectiveness.
